The guidelines that follow will help you correctly make use of our brand.
The MindBridge logo lives in two colourways; Blue MindBridge wordmark without an icon outline, and white MindBridge wordmark with white icon outline.
This is the main MindBridge logo. It should be used on light backgrounds.
This version with the white wordmark and white icon outline should be used on dark or busy backgrounds.
The MindBridge logo stripped of the wordmark.
We encourage you to use the primary logo whenever possible. However, in certain situations where space is very tight, for instance, when the logo has to be within a square or circle shape, the use of the glyph is allowed.
The MindBridge Blue is bright and bold and is used to convey innovation and technology. MindBridge Indigo is a rich dark blue that conveys authority, dignity, security and trust. MindBridge Mist and Charcoal are greys that convey neutrality and unbiasedness. These colours come together and embody our core values.
RGB: 50 / 160 / 255
CMYK: 85 / 21 / 0 / 0
Pantone 2925 C
RGB: 16 / 32 / 88
CMYK: 100 / 80 / 5 / 38
Pantone 281 C
RGB: 243 / 243 / 244
CMYK: 3 / 2 / 2 / 0
Pantone Cool Gray 1 C
RGB: 51 /51 / 51
CMYK: 69 / 63 / 62 / 58
Pantone Cool Gray 11 C
We love our main logo, so that should always be used if possible. These can be used as a substitute, only when absolutely necessary.
When is it acceptable to use the monotone logo?
When color is not an option or is too expensive to print
Embroidered labels on apparel (mugs, shirts, pens etc…)
On top of busy photography when the reversed logo simply doesn’t work
When you have a bunch of logos bundled up together and want a clean monotone look
Our logo works best when it has enough room to breathe. Follow these simple rules to make sure it’s shown in its best light.
The area of isolation uses the height of the MindBridge “M” when the wordmark is present.
When using the MindBridge glyph, It’s best to have at least one glyph at 25% the size around it.