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Insights Success: For startups, it’s never too early to prioritize customers

Eli Fathi

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Even in the best of times, most startups struggle to be successful. The external factors are well documented, such as poorly thought-out market need, a surprise competitor popping up, or issues raising capital. One element that is less discussed, and often ignored completely, is how quickly a customer success strategy was executed. As startups tend to focus on growth and scale, their leadership often forgets about what keeps the lights on for the long term – satisfied, repeat customers.

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