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Insights Success: For startups, it’s never too early to prioritize customers

Eli Fathi


Even in the best of times, most startups struggle to be successful. The external factors are well documented, such as poorly thought-out market need, a surprise competitor popping up, or issues raising capital. One element that is less discussed, and often ignored completely, is how quickly a customer success strategy was executed. As startups tend to focus on growth and scale, their leadership often forgets about what keeps the lights on for the long term – satisfied, repeat customers.

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